brand content

At NationBuilder, I was a Customer Success Manager and later a Content Marketing Specialist for long form and website content. I wrote content including customer and partner stories, proofed all customer- and lead-facing content for two brands, and contributed to content strategy, SEO, and GEO.

Customer stories

• From lab to liberation: How Beagle Freedom Project uses NationBuilder to transform animal testing in America — NationBuilder

• The political playbook saving America’s libraries — NationBuilder 

• Apathy is Boring transforms Canadian democracy — NationBuilder 

• Aúna: Building a movement for women’s political leadership in Mexico — NationBuilder (published in English and Spanish) 

Blogs

• AI for mission-driven organizations: What actually works (and what doesn’t) — NationBuilder 

• You’re worried about the wrong thing with AI — The Sieve and the Sand 

Website content

• Website builder lead generation page - NationBuilder

• European leads page - NationBuilder

• Advocacy orgs lead gen page - NationBuilder

• Informational homepage for NGO - TOMA Foundation

Content Marketing Specialist, Long Form  |  NationBuilder

Remote  |  March 2025 – July 2026

•   Owned and executed long-form content strategy across the NationBuilder and ActionButton platforms, from quarterly calendar planning through publication, distribution, and performance review.

•   Wrote and edited a weekly blog cadence spanning AI, advocacy, nonprofit best practices, product highlights, thought leadership, civic participation, political campaigning, and ethical tech — 17 posts written solo, with hands-on ownership (co-writing, imagery sourcing, SEO/AEO titles and headings, CMS publishing) across the full ~50-post slate on nationbuilder.com/blog over 16 months.

•   Wrote and edited 11 blog posts for actionbutton.org, a NationBuilder sister brand with a distinct but overlapping audience, over an 8-month period.

•   Ran a monthly customer story feature program: stakeholder interviews, image sourcing, and building the full case study page — 14 published customer/partner stories in 16 months.

•   Built the SEO and AEO research process, auditing the existing content library and rebuilding underperforming assets around real search and answer-engine demand.

•   Delivered biweekly content performance reports using Google Analytics, Claude, and HubSpot to guide the editorial calendar.

•   Developed lead nurture sequences and conversion-optimized landing pages in HubSpot Marketing Hub; hands-on in Workflows, Email, CMS/website build, and SEO tooling.

•   Built and maintained the brand style guide for both ActionButton and NationBuilder brands — tone of voice by content type, terminology, and grammar standards — and QA’d website content in Figma before it shipped in HubSpot.

•   Translated technical product features into customer-centric narrative for nonprofit, advocacy, and political campaign audiences.

•   Contributed to quarterly content calendar planning and long-term roadmap alongside Lifecycle Marketing, Design, and Product.

Customer Success Writer  |  NationBuilder

Remote  |  January 2023 – March 2025

•   Built segmented onboarding, re-engagement, and lifecycle email programs in Intercom, targeting by customer segment and product usage.

•   Owned support documentation and information architecture; authored the brand style guide used across marketing and product teams.

•   Produced video tutorials and educational content at scale; wrote alt text and applied web accessibility practice across help center and marketing pages; ran QA and software testing across releases.