about me

Storytelling is still the heart of it. But most of what I do now is structural: making content findable, increasingly by AI assistants rather than search engines.

At NationBuilder I built the answer engine optimization practice from scratch, restructuring a content library serving 9,000+ organizations across 112 countries for retrieval by Claude, ChatGPT, Gemini, and Google AI Overviews, then wrote the customer guidance on AI adoption.

Before that: fifteen years across SaaS content strategy, direct-response CRM, technical and accessibility writing, nonprofit communications, journalism, and documentary film. The through-line hasn't changed: figure out what someone actually needs to know, then structure it so they can find it.

Please reach out with any inquiries. 💙

TOOLS

HubSpot, Figma, Intercom, Miro, Claude, ChatGPT, Google Analytics, Google Search Console, and schema markup / structured data

CLIENTS

TOMA Foundation, NYC Department of Education, NYC Department of Health, Mucinex®, Horizon Organic™, Silk, International Delight, Little Remedies, Cedar Fair, Oikos, So Delicious, Stok Coffee, Omega Juicers

STRENGTHS

• SEO, AEO/GEO

• Writing and editing

• Content strategy

• Marketing copy

• Building narrative

• Screenplays and video production

• UX writing

• User research

• Ideation

• Feature prioritization

• Information architecture

I am currently based out of Atlanta, Georgia. 🍑
Drop me a line! 

resume/CV