For next steps, we planned to communicate with Fitbit to utilize the sleep, step, and GPS elements of their trackers to help their users more easily understand how well they follow their schedule throughout the day. We sought the the option to turn on smart task switching to give users more awareness of time use. We also hope to utilize data to help users make better schedule decisions, for example, if certain tasks often run over time.
In addition, we planned to utilize Fitbit’s market position as #1 Health and Fitness app on iPhone and Android and their command of the wearables market (half of all wearables trackers sold) to help propel our.ly onto more devices. From our.ly, Fitbit would receive more data about users, if the users chose to share it, and additional reasons for the user to wear their Fitbit all day long.
The team and I will now continue to refine the visual design for the application to increase clarity, visual conformity, and usability.