The team developed a journey map to visually represent what our interviewees and Avery found both difficult and triumphant about their current systems for time management.

Much of the strength of this potential app solution to Avery’s problem would come from the ideas developed through design studios. We were searching for the potential solutions that would differentiate our app from others and hold our users accountable to their schedule, as well as what those solutions could look like.

From here, I prioritized the features using the MoSCoW method, a system of comparing feature necessity against cost of development.

We ideated several different app name ideas, including “weTime”, “TickTalk”, and “Timeback”. The goal was to capture the idea of a collaborative scheduling solution that would hold schedule-makers accountable as well as being fun to use and facilitating greater mental health through free time.

The name “our.ly” managed to hit both of these points, emphasizing timeboxing and low-maintenance scheduling as well as the social component of sharing calendars and events.